Ukiyo is web presence for me, Ed Richardson, to allow me to talk about what I do, in both work and out of work.

What I do… for work.

Insight/Research, UX, IA, Content & Digital Strategy, Service Design, Human Understanding, Platform Deployment & Integration

I’m a freelance consultant. Expertise in digital & user strategy and service design, also know a good deal about brand strategy. My work is founded in human understanding and empathy. From workshop & research moderation and strategy, service / experience design, to UX design, IA planning, user profiling, systems integration, infrastructure planning and design and project management. I advise and fix a wide variety of matters, having had extensive experience across a wide range of environments, from advertising agencies, start-ups, SME consultancy, right through to corporate finance.

These days I’m focussing my energy on working for organisations I believe in that are positive in their contribution to society as a whole, with a focus on sports & performance, health & wellbeing and the arts & culture sectors.

I also run a number of other small businesses; a consultancy called Beautiful Everything, that specialises in insight led strategy for organisational development; BoomBeam, a film focussed technology consultancy and platform; last, but not least, Visual Athlete, a data visualisation product that doesn’t get as much love as it should.

Drop me a note if you think I might be able to help, I’m always open to an initial chat about experience and suitability.

and everything else…

I’m going to cover thoughts, musing, insights and general stuff that’s either happening in my world or is on my mind. This might include stuff relating to my running, adventures cooking/food, music, wellbeing and life experience in general. I hope you enjoy.